Devices built for Apple Intelligence
Apple's AI, Apple Intelligence, helps you write, express yourself, and get things done effortlessly. It draws on your personal context while setting a brand-new standard for privacy in AI.
You can learn more about on-device AI in our complimentary ebook: Your Guide to On-Device AI
Great powers come with great privacy.
Apple Intelligence is designed to protect your privacy at every step. It’s integrated into the core of your iPhone, iPad, and Mac through on-device processing. It’s aware of your personal information without collecting your personal information.
And with groundbreaking Private Cloud Compute, your devices can draw on larger server-based models, running on Apple silicon, to handle more complex requests for you while protecting your privacy.
What can the Neural Engine do for your business?
The Neural Engine, a key hardware component in Apple devices, can enhance your operations through its AI and machine learning capabilities. It achieves this by:
- Accelerating data processing, leading to quicker insights and informed decision-making
- Improving productivity by automating repetitive tasks, improving total cost of ownership
- Running ML algorithms like image recognition, natural language processing and Optical Character Recognition (OCR)
Mobile trailblazer
MacBook Air 13”
Supercharged by the M3 chip, the 13-inch MacBook Air® combines amazing performance and up to 18 hours of battery life into its thin aluminum enclosure.
Shop nowHome & office navigator
MacBook Air 15”
The M3 chip brings even greater capabilities to the super portable 15-inch MacBook® Air. With up to 18 hours of battery life, you can take it anywhere and blaze through work and play.
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MacBook Pro 16”
The 16-inch MacBook Pro® with M4 Pro and M4 Max blazes through demanding tasks like compiling millions of lines of code. M4 Max can handle the most challenging workflows.
Shop nowFront-line & back-office hero
MacBook Pro 14”
The 14-inch MacBook Pro with M4 chip gives you high performance levels in a powerhouse laptop built for Apple Intelligence™.
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Stay competitive with Apple AI devices
Apple devices can boost productivity while lowering costs over your device life cycle — from management to repairs to energy savings.
Under Canalys’ base definition, Macs have been the only mass market AI-capable PCs since 2020.
Insight & Apple — your guides on AI devices
With Insight as your trusted AI solutions provider, you can simplify your device management and remove issues with procurement, deployment, refresh, and more.
It’s time for next-gen AI devices to take the lead. Is your organization ready to become a modern, future-ready business?
Demo Apple devices
Our team offers complimentary 30-day demos of Apple devices. Insight’s partnership with Apple drives value in your device ecosystem, from purchase and procurement to hardware and software management.