Serving up a better candidate experience to attract and onboard talent
The HR revamp project focused on creating a system that would attract and retain a quality talent pool. It became known as the Strategic Talent Acquisition and Retention Transformation, or START for short. With applicant drop-off identified as a concern, Insight helped establish a system of keeping candidates “warm” throughout the process by leveraging tech to prolong their engagement.
With an app solution powered by Artificial Intelligence (AI) from Cravety, applicants would receive a more personalized experience with text message check-ins and updates throughout their hiring process via Digital Employee Experience (DEX). Additionally, Machine Learning (ML) was implemented to monitor and continually improve the personalized updates process to best fit the needs of incoming candidates. Lastly, part of the solution allowed for a better internal experience in which current employees could easily find and apply for other roles around the company that they are interested in.
The outcome: Reduced hiring time while increasing candidate quality
As a result of the new candidate experience, the company saw an immense improvement in its talent acquisition. With the use of AI and ML, repetitive and time-consuming tasks related to candidate retention were offloaded from recruitment staff, increasing the department's productivity by 30%.