By Insight Editor / 20 May 2020 / Topics: Customer experience Modern workplace Digital transformation
Modern organizations are rapidly embracing digital transformation and integrating cutting-edge solutions like the Internet of Things (IoT) and Artificial Intelligence (AI) to improve efficiency, decision-making and customer service.
But technology for technology’s sake isn’t enough to meet your goals. Before diving into a transformation initiative, you’ll need to set the scope for planning and define success at a high level by identifying a core business need.
The steps include:
In addition, there are a few common business issues that you can keep an eye out for. These busienss problems include:
Explore the infographic below to learn more.
Accessibility note: The infographic is transcribed below the graphic.
This is step 1 of a 2-step infographic series. Read Step 2: Preparing for Change.
This is step 1 of a 2-step infographic series. Read Step 2: Preparing for Change.
Infographic text included for screen readers:
Before investing in a digital transformation initiative, you’ll need to identify, analyze and clearly define the core business needs that a new technology or process will address.
Use these strategies to help your team identify where digital transformation will have the greatest potential impact on your business.
The top drivers for digital transformation include:
Whether it’s a market disruption or C-level directive, the broader catalyst for change is often a good indicator of where underlying challenges may exist.
Although 90% of C-suite executives believe their company pays attention to people’s needs when introducing new technology, only 53% of employees agree.
Without the end-user perspective, it can be easy to miss the mark when it comes to adding or changing products or services. Conduct surveys or interviews with customers and employees to gain a better understanding of the market need.
More than 59% of businesses are currently using some method of collecting business insights.
Consider which metrics you have available which can help to pinpoint inefficiencies, defects or other challenges with your offerings. Which new areas will you need to measure in order to demonstrate Return on Investment (ROI)?
Look for commonalities in the data as well as feedback from customers and employees to identify underlying issues behind product or service-related complaints.
Tip: According to the principles of root cause analysis, it takes at least 5 “whys” to trace a problem back to its true source. Use this technique to ensure you recognize and address the core issue — not just the symptoms.
Top priorities for today’s digital innovation initiatives include:
In evaluating a transformation initiative, take some time to consider the greater business landscape, including market trends, competitors and customers.
70% of organizations are currently working on a digital transformation strategy. How will you transform?
Insight. (2019, May 6). Insight Technology Trends 2019 Report. Insight.com.
PWC. (Oct. 2018). Consumer Intelligence Report Series.
Solis, B. (2019). The State of Digital Transformation. Altimeter.
Tech Pro Research. (Aug. 2017). How Big Data Is Driving Business Insights In 2017.
Tech Pro Research. (2018). Digital Transformation: A CXO’s Guide. TechRepublic.
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