PERSONA #1: CONNECTED EXECUTIVE
Connected executives are tech-savvy business drivers who go wherever needed to make decisions and solve problems. Due to the fact that they are so versatile in their work style, their pain points include:
- diversions
- interruptions
- unpredictable background noise
They use more communication tools than any other persona, so they have to stay connected across all devices.
PERSONA #2: ROAD WARRIOR
Always on the move, road warriors work outside of the office more than 50% of the time. Due to their constantly changing environment, their pain points include:
- noise on calls
- unreliable connections
They also travel light, so they want solutions that are highly portable and easy to use.
PERSONA #3: FLEXIBLE WORKER
The flex worker splits time between the corporate office, a home office and travel. They are always innovating and adapting their communications channels. Due to frequent remote and on-the-go work, pain points include:
- difficulty collaborating with colleagues
- missing important information in the office
The flex worker needs to be "always-on" and communicate across several devices.
PERSONA #4: REMOTE WORKER
Working from a home office or a remote center, the remote worker has fewer opportunities for in-person meetings and more challenges to successful and productive collaboration. Remote workers depend on:
- multiple devices
- unified communications
- technologies to bridge the gaps between them and their colleagues, co-workers and clients
PERSONA #5: OFFICE COLLABORATOR
The office collaborator has an office-based work style, is highly collaborative and open to new technology. As many of office collaborators work in open office spaces and spend the majority of the day at their desk, their pain points include:
- background noise
- constant disruptions
They want to seamlessly manage their communication across devices.
PERSONA #6: OFFICE COMMUNICATOR
As a more traditional work style, the office communicator is most comfortable with familiar systems and devices (like a desk phone). Due to the high percentage of time they spend communicating in the office, their pain points include:
- being diverted by interruptions
- background noise
- lack of privacy on calls
