MacBook Air 15″. Lean. Mean. M3 machine.
The M3 chip brings even greater capabilities to the super-portable 15-inch MacBook Air. With up to 18 hours of battery life1 you can take it anywhere and blaze through work and play.
Pre-order now
Available from 8th March 2024
MacBook Pro 14″. The ultimate pro laptop.
The 14-inch MacBook Pro blasts forward with M3, an incredibly advanced chip that brings serious speed and capability. With best-in-class battery life - up to 22 hours - and a beautiful Liquid Retina XDR display, it’s a pro laptop without equal.
Pre-order now
Available from 7th November 2023
iMac. Packed with
more juice.
iMac. The world’s best all-in-one desktop computer, now supercharged by the M3 chip. With a stunning 24-inch display1 in an iconic design and best-in-class camera, mics and speakers. iMac is perfect for work and play.
Pre-order now
Available from 7th November 2023
Lighter. Faster. Super productive.
iPhone 15 Pro. Forged in titanium and featuring the groundbreaking A17 Pro chip,
a customisable Action button and a more versatile Pro camera system.
Dynamic at work.
Stay on top of the latest in your business with Dynamic Island alerts and Live Activities. Bring the best of your products to life with a 48MP Main camera and 2x Telephoto. All-day battery life and USB-C help you take charge easier than ever.
Next-level adventure.
The most rugged and capable Apple Watch. Designed for outdoor adventures and supercharged workouts, with a lightweight titanium case, extra-long battery life and the brightest-ever display. Featuring double tap, a magical way to interact with Apple Watch, and Precision Finding to guide you to your iPhone.
Smarter. Brighter. Mightier.
Apple Watch Series 9 helps you stay connected, active, healthy and safe. Featuring double tap, a magical way to interact with Apple Watch, an even brighter display, faster on-device Siri and Precision Finding for iPhone.
A true powerhouse.
Embraced by creative pros in studios everywhere, Mac Studio delivers exceptional power with the M2 Max chip or the boundary-breaking M2 Ultra chip. It packs phenomenal performance into an unbelievably compact form with extensive connectivity.
Mac Pro
Mac ProTransformed by Apple silicon.
Mac Pro is a game-changing combination of Apple silicon performance and PCIe expansion for specialised workflows. And every configuration comes with the phenomenal M2 Ultra—Apple’s most powerful and capable chip ever.
More muscle.
More hustle.
Mac mini with M2 packs the speed you need to get more done faster. And M2 Pro brings a pro-level chip to Mac mini for the first time. Add to that an array of ports and you’ve got a desktop ready to flex in any setup, no matter which chip you choose.
Accessories sold separately and subject to availability.
Loveable.
Drawable
Magical.
Colourfully reimagined and more versatile than ever. With an all-screen design,10.9-inch Liquid Retina display1 and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done.
Accessories sold separately and subject to availability.
iPad Pro. With astonishing performance, superfast wireless connectivity and next-generation Apple Pencil experience. Plus powerful new productivity and collaboration features in iPadOS 16. iPadPro is the ultimate iPad experience.
AirPods Pro feature up to 2x more Active Noise Cancellation,1plus Adaptive Transparency, and Personalised Spatial Audio with dynamic head tracking for immersive sound.2 Now with multiple ear tips (XS, S, M, L) and up to 6 hours of listening time.3
Apple MacBook Air
Testing conducted by Apple in January 2024 using pre-production 15‑inch MacBook Air systems with Apple M3, 8-core CPU and 10-core GPU, and pre-production 13‑inch MacBook Air systems with Apple M3, 8-core CPU and 8-core GPU, all configured with 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 8 clicks from bottom. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
Apple MacBook Pro
Configurable options are available. Battery life for Apple TV app movie playback. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
Apple iMac
Configurable options are available. iMac colour availability may vary. Actual diagonal screen measurement is 23.5 inches.
Apple iPhone 15
Battery life varies by use and configuration; see apple.com/uk/batteries for more information.
Apple Watch Ultra 2
Battery life varies by use and configuration; see apple.com/uk/batteries for more information. Double tap available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2. Precision Finding requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
Apple Watch Series 9
Apple Watch Series 9 requires iPhone Xs or later with iOS 17 or later. Double tap available late 2023. Requires Apple Watch Series 9 or Apple Watch Ultra 2. Precision Finding requires an iPhone and Apple Watch with second-generation Ultra Wideband chip.
MacBook Pro
Power and Battery: Battery life for Apple TV app movie playback. Battery life varies by use and configuration. See apple.com/uk/batteries for more information. XDR Brightness: In temperatures less than 25° C. Display: Screen size is measured diagonally. The displays on the 13.6 inch MacBook Air and the 14 inch and 16 inch MacBook Pro have rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.6 inches, 14.2 inches and 16.2 inches diagonally (actual viewable area is less). iMac 24 inch actual diagonal screen measure is 23.5 inches. Storage: 1GB = 1 billion bytes and 1TB = 1 trillion bytes; actual formatted capacity is less.
Mac Mini
Display: Screen size is measured diagonally. The displays on the 13.6-inch MacBook Air and the 14-inch and 16-inch MacBook Pro have rounded corners at the top. When measured as a standard rectangular shape, the screens are 13.6 inches, 14.2 inches and 16.2 inches diagonally (actual viewable area is less). iMac 24-inch actual diagonal screen measurement is 23.5 inches. Storage: 1GB = 1 billion bytes and 1TB = 1 trillion bytes; actual formatted capacity is less.
iPad 10th Gen
Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately. 1The display has rounded corners. When measured diagonally as a rectangle, the iPad 10.9-inch screen is10.86 inches. Actual viewable area is less. 2Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/ipad/cellular. 3Battery life varies by use and configuration. See apple.com/uk/batteriesfor more information. 4USB-C to Apple Pencil Adapter required to work with iPad (10th generation). Subject to availability.
AirPods Pro
1As compared with AirPods Pro (1st generation).
2Spatial Audio works with movies, TV and video in supported apps. iPhone with TrueDepth camera required to create personalised profile.
3Battery life varies by use and configuration.